Apple's SKAdNetwork is a huge bonus for kids apps, says Kidoz co-CEO Eldad Ben Tora

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Singular
Published at : 04 Oct 2021

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Many mobile marketers are less than happy with Apple’s new iOS 14.5 and SKAdNetwork, Apple’s privacy-safe mobile advertising attribution framework.

But developers and publishers of kids’ apps are not among them.

In fact, SKAdNetwork might just be the best thing that’s happened to kids’ apps. Now, as Kidoz co-CEO Eldad Ben Tora says, marketers can actually do user acquisition at scale for kids’ apps. And publishers can monetize safely via ads.

Contents of the video:

0:00 Intro
0:44 Kids’ apps market size
5:17 What is Kidoz?
11:38 User acquisition for kids apps
15:01 Marketing to kids vs parents
17:38 Monetization of kids’ apps
23:06 Integration with Singular
25:00 Why focus on kids?

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