Bernie Gross Explains What Really Goes Into Running a Sneaker Store | The Complex Sneakers Podcast

Share this & earn $10
Complex
Published at : 09 Oct 2021
14396 views
409
9

The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. In this week’s episode, the trio is joined by Bernie Gross, creative director at New York sneaker boutique Extra Butter. Gross recalls his journey in the footwear industry, from buying SBs at stores like Special Sauce in Long Island to helping longstanding LI sneaker shop Renarts establish itself anew with Extra Butter. He breaks down what running a sneaker store really takes—from handling chaotic releases to managing relationships with brand partners and collaborators. Also, the co-hosts discuss the merits of beat sneakers: When is it time to throw your old shoes out? How much wear is too much wear? Can a pair of Air Force 1s that spent a year in the Armenian mountains go any further?

EPISODE CHAPTERS / TIMESTAMPS:
00:00 - Start of episode.
10:00 - Brendan talks about getting into Formula 1 racing, Welty talks about being into F1 as a kid.
20:00 - The guys talk about their favorite cooked sneakers.
27:13 - Bernie Gross, guest of the week joins the show.
40:00 - Bernie Gross talks about being mentored by Pete in the retail business and now mentoring the youth.
47:44 - Bernie talks all his inspired custom sneakers at Extra Butter.
55:52 - Bernie talks working at Sneaker News.
1:01:00 - Bernie opens up about the unwelcoming vibe he got once he opened up in LES.
1:10:00 - Bernie talks about the future of communicating and connecting with the younger sneaker enthusiasts.
1:20:00 - Bernie tells stories about hosting Rick Ross’ activation in the Extra Butter store.
1:26:03 - Guys talk Extra Butter designed a dunk for Special Sauce that never dropped.
1:28:29 - End of episode.

Enter for next week’s sneaker giveaway here! https://ebay.complex.com/

Looking for the Complex Sneakers Podcast Dad Hats? Shop on Complex Shop now!
https://shop.complex.com/products/the-complex-sneakers-podcast-dad-hat-white
https://shop.complex.com/products/the-complex-sneakers-podcast-dad-hat-black

Subscribe to Complex on YouTube: https://www.youtube.com/c/Complex

Check out more of Complex here:
https://www.twitch.tv/complex
http://www.complex.com
https://twitter.com/Complex
https://www.facebook.com/complex
http://instagram.com/complex
https://plus.google.com/+complex/

COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

sneakerheadcomplexcomplex originals

23 Minecraft Things You Should Use More Often

23 Minecraft Things You Should Use More Often

ΧΑΛΟΓΟΥΙΝ UPDATE 18.21... ΤΕΡΑΣΤΙΑ ΤΕΡΑΤΑ & Η ΒΑΣΙΛΙΣΣΑ ΤΟΥ ΚΥΒΟΥ! 🎃 FREE REWARDS, ΝΕΑ & OG ΟΠΛΑ

ΧΑΛΟΓΟΥΙΝ UPDATE 18.21... ΤΕΡΑΣΤΙΑ ΤΕΡΑΤΑ & Η ΒΑΣΙΛΙΣΣΑ ΤΟΥ ΚΥΒΟΥ! 🎃 FREE REWARDS, ΝΕΑ & OG ΟΠΛΑ

Mox Epoque - Be Sure

Mox Epoque - Be Sure

Single Mother of 10 Children by 5 Men Claims Thousands | Benefits Britain S2 Ep10 | Only Human

Single Mother of 10 Children by 5 Men Claims Thousands | Benefits Britain S2 Ep10 | Only Human

Pimples // Cyst removal // LOAN NGUYEN is also surprised about this cyst # TEBN14 // Relaxing Music

Pimples // Cyst removal // LOAN NGUYEN is also surprised about this cyst # TEBN14 // Relaxing Music

15 Things You SHOULD Spend Your Money On

15 Things You SHOULD Spend Your Money On

Try - Pink (Lyrics) 🎵

Try - Pink (Lyrics) 🎵

เปิดพรุ่งนี้ Burgman 400 วัด ADV350 Forza 350 Xmax 300 ราคาเดิม หรือ + ไม่เกิน 15,000

เปิดพรุ่งนี้ Burgman 400 วัด ADV350 Forza 350 Xmax 300 ราคาเดิม หรือ + ไม่เกิน 15,000

Sometimes - Britney Spears (Lyrics)

Sometimes - Britney Spears (Lyrics)

METHOD - You Started A Fire [High Tea Music]

METHOD - You Started A Fire [High Tea Music]

🔵 Pontificate - Pontificate Meaning - Pontificate Examples - Formal English

🔵 Pontificate - Pontificate Meaning - Pontificate Examples - Formal English

How to write an informal letter📝| All you need to know!

How to write an informal letter📝| All you need to know!

Learn English - TO & FOR

Learn English - TO & FOR

yungblud - parents // lyrics

yungblud - parents // lyrics

Developing Personalized Cancer Neoantigen Vaccines

Developing Personalized Cancer Neoantigen Vaccines

Priya prema kadha - Raghu ki Hari katha || Perugu Pesarattu  || The Mix By Wirally || Tamada Media

Priya prema kadha - Raghu ki Hari katha || Perugu Pesarattu || The Mix By Wirally || Tamada Media

Testing Mob IQ To See How Smart They Are! (Minecraft)

Testing Mob IQ To See How Smart They Are! (Minecraft)

AS IT IS - Often [Acoustic Video]

AS IT IS - Often [Acoustic Video]

Feel Good Inc.

Feel Good Inc.

WIDER 165 SUPERYACHT WALK THROUGH VIDEO

WIDER 165 SUPERYACHT WALK THROUGH VIDEO

Evaluation

Evaluation

Provided That and As Long As in English

Provided That and As Long As in English

Billie Eilish - bad guy (Lyrics)

Billie Eilish - bad guy (Lyrics)

Stray Kids "아니 (Any)" Video

Stray Kids "아니 (Any)" Video

Phrasal Verb Daily 27: "TAKE PLACE"

Phrasal Verb Daily 27: "TAKE PLACE"

How to achieve this effect in CAPCUT?

How to achieve this effect in CAPCUT?

CanPay - The Better Way to Pay

CanPay - The Better Way to Pay

5 Mysterious Creatures Caught On Camera : Top 5 STRANGE Creatures

5 Mysterious Creatures Caught On Camera : Top 5 STRANGE Creatures

Mouth-Watering Party Snacks || Delicious Pastry Recipes to Cook In 5 Minutes

Mouth-Watering Party Snacks || Delicious Pastry Recipes to Cook In 5 Minutes

Using Elimination to Solve Systems

Using Elimination to Solve Systems

Real Lawyer Goes To Court in Phoenix Wright: Ace Attorney • Professionals Play

Real Lawyer Goes To Court in Phoenix Wright: Ace Attorney • Professionals Play

RIVER RIDE PONY HACK! 4 cheeky ponies and LOTS OF BUCKS!

RIVER RIDE PONY HACK! 4 cheeky ponies and LOTS OF BUCKS!

"ANIMAL" but Every Turn Another Character Sings It - Friday Night Funkin Animation

"ANIMAL" but Every Turn Another Character Sings It - Friday Night Funkin Animation

What is a Singular Limit?

What is a Singular Limit?

Chris Kläfford - Imagine - Original AGT audition

Chris Kläfford - Imagine - Original AGT audition

Different Types of First Basemen

Different Types of First Basemen

ツユ - くらべられっ子 MV

ツユ - くらべられっ子 MV

Apple to slash iPhone production due to chip crunch — Here's what it means to chipmakers

Apple to slash iPhone production due to chip crunch — Here's what it means to chipmakers

For Life - Official Trailer

For Life - Official Trailer

Possibility by Lykke Li Lyrics

Possibility by Lykke Li Lyrics

This Will Brighten Your Day!

This Will Brighten Your Day!

Crazy Football Skills & Goals 2021-22 #02

Crazy Football Skills & Goals 2021-22 #02

Ost. Madeleine  -  A Few Years Later (Sugar Donut Album Version) audio.

Ost. Madeleine - A Few Years Later (Sugar Donut Album Version) audio.

4 things every first time manager should do on the first week

4 things every first time manager should do on the first week

Assistance - Short Horror Film

Assistance - Short Horror Film

That Sparkle

That Sparkle

Complete - Jordan

Complete - Jordan

Ariana Grande - positions (Official Live Performance) | Vevo

Ariana Grande - positions (Official Live Performance) | Vevo

[Subject] What's your favorite subject? - Easy Dialogue - Role Play

[Subject] What's your favorite subject? - Easy Dialogue - Role Play