How much does a Trade Show booth cost?

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Over the last few weeks, I’ve had a 180 shift in what I think about tech conferences.
Not long ago I made a video where my conclusion essentially was that conferences were… not worth it, and now I sort of have to take it back.

My main problem with attending these things was ROI. For you as an individual, a ticket, plus flights, plus accommodations, plus time, plus foot pain from walking all day… was not even close to worth it. $2,000-$3,000 in exchange for some networking? Can you quantify that? It’s a hefty price any way you slice it.

Even for a company. Last month, we flew 6 team members to San Francisco to attend Saastr, and our bill came to around $12,000 all in. We tried to get more value out of the trip than the conference itself, (and we did), but it’s still a lot of money.

And that is nothing compared to what companies spend to host a booth and to give away swag.

So I sat down with a couple of startups to understand not only why they do it, but how it’s somehow become one of their key outreach tactics. And they’ve… sort of, convinced me.

So here’s some of their logic, plus some of my own learnings to make the most out of conferences.



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0:00 Are trade show Booths worth it? - Intro
1:55 Are trade show Booths worth it? - What is Saastr?
4:05 Are trade show Booths worth it? - The value for sponsors
5:55 Are trade show Booths worth it? - The ChartMogul approach
8:45 Are trade show Booths worth it? - The Appsumo approach
10:45 Are trade show Booths worth it? - Tips to make more out of a conference
13:55 Are trade show Booths worth it? - Types of growth

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