Market Research Minute: Understanding the Path to Purchase

Share this & earn $10
Euromonitor International
Published at : 11 Nov 2021
274 views
3
0

Consumer categories go far beyond age groups, gender and income. This episode from the Market Research Minute series covers other key factors businesses should consider when profiling and segmenting consumers, to create effective and personalised buying experiences.

market researchconsumer categoriesconsumer profiles

Morrissey - The Secret of Music (Official Audio)

Morrissey - The Secret of Music (Official Audio)

Tom Odell - money (official video)

Tom Odell - money (official video)

J. Balvin, Dua Lipa, Bad Bunny, Tainy - UN DIA (ONE DAY)

J. Balvin, Dua Lipa, Bad Bunny, Tainy - UN DIA (ONE DAY)

Maymay Entrata performs "Amakabogera" LIVE on Wish 107.5 Bus

Maymay Entrata performs "Amakabogera" LIVE on Wish 107.5 Bus

Pink Panther On A Comic Adventure | 35 Minute Compilation | Pink Panther & Pals

Pink Panther On A Comic Adventure | 35 Minute Compilation | Pink Panther & Pals

15 Pets That Saw Something Their Owners Couldn't See

15 Pets That Saw Something Their Owners Couldn't See

Saâda Bonaire //  "You Could Be More As You Are"

Saâda Bonaire // "You Could Be More As You Are"

Rihanna - Towards The Sun (Lyric Video)

Rihanna - Towards The Sun (Lyric Video)

Mellow Mood - Large (Official Video)

Mellow Mood - Large (Official Video)

Bosporus Bridges 2 - A Wide Selection Of Turkish Jazz And Funk (2011)

Bosporus Bridges 2 - A Wide Selection Of Turkish Jazz And Funk (2011)

It Really Isn't Garbage

It Really Isn't Garbage

Verb have got practice

Verb have got practice

Kevin Gates - Difficult [Official Audio]

Kevin Gates - Difficult [Official Audio]

Rising Appalachia:  Scale Down

Rising Appalachia: Scale Down

[Playlist] 흐르는 시간의 틈 사이에서ㅣ세대를 관통하는 불멸의 팝 명곡ㅣautumn breeze oldies forever 🍂

[Playlist] 흐르는 시간의 틈 사이에서ㅣ세대를 관통하는 불멸의 팝 명곡ㅣautumn breeze oldies forever 🍂

Thales's Theorem

Thales's Theorem

Nickelback - How You Remind Me [OFFICIAL VIDEO]

Nickelback - How You Remind Me [OFFICIAL VIDEO]

CALIFORNIA PRISON “GOING AGAINST THE BRAND”

CALIFORNIA PRISON “GOING AGAINST THE BRAND”

🔴 WEEKEND POKER MARATHON: BEST POKER TOURNAMENTS NON-STOP! ♠️ PokerStars

🔴 WEEKEND POKER MARATHON: BEST POKER TOURNAMENTS NON-STOP! ♠️ PokerStars

Raheem DeVaughn - Customer

Raheem DeVaughn - Customer

Sore - Different (official video HD)

Sore - Different (official video HD)

Joey Montana - Picky

Joey Montana - Picky

Citizen Way - I Will (Official Lyric Video)

Citizen Way - I Will (Official Lyric Video)

Jointly - Friday Night Funkin': Mid-Fight Extras (Album)

Jointly - Friday Night Funkin': Mid-Fight Extras (Album)

How To Pick a Lock

How To Pick a Lock

Subroza thoughs on C9 boys and vanity.

Subroza thoughs on C9 boys and vanity.

10 EASY HEATLESS BACK TO SCHOOL HAIRSTYLES!

10 EASY HEATLESS BACK TO SCHOOL HAIRSTYLES!

Needn't vs No need to - English In A Minute

Needn't vs No need to - English In A Minute

Two Wauwatosa police officers shot at Radisson Hotel, suspect in custody

Two Wauwatosa police officers shot at Radisson Hotel, suspect in custody

LADIES SHOES ONLINE  A wide selection of ladies shoes-FLATS, HEELS, BOOTS,SANDALS

LADIES SHOES ONLINE A wide selection of ladies shoes-FLATS, HEELS, BOOTS,SANDALS

VLOG | We're back at UWCL ft. Arsenal & Bayern | Beth Mead & Sarah Zadrazil

VLOG | We're back at UWCL ft. Arsenal & Bayern | Beth Mead & Sarah Zadrazil

LOKATION - A Combat Sports Film by Hizzer

LOKATION - A Combat Sports Film by Hizzer

Learn How OpenMP Enables You to Easily Write Parallel Applications

Learn How OpenMP Enables You to Easily Write Parallel Applications

nosstress v•day

nosstress v•day

I Hired an ARMY to Hunt my Brother!

I Hired an ARMY to Hunt my Brother!

Strengthen | LSAT Logical Reasoning

Strengthen | LSAT Logical Reasoning

BRILLIANT TIKTOK HACKS FOR ANY OCCASION || Smart Parenting Tricks To Save Your Day By 123 GO! TRENDS

BRILLIANT TIKTOK HACKS FOR ANY OCCASION || Smart Parenting Tricks To Save Your Day By 123 GO! TRENDS

Prismo - Weakness [NCS Release]

Prismo - Weakness [NCS Release]

YELLOW vs PURPLE CHALLENGE 💜💛|| EATING & BUYING Everything In ONE COLOR For 24 Hours

YELLOW vs PURPLE CHALLENGE 💜💛|| EATING & BUYING Everything In ONE COLOR For 24 Hours

Best Way to Recover From Muscle Soreness: Based on Research

Best Way to Recover From Muscle Soreness: Based on Research

Sports I - Vocabulary for Kids

Sports I - Vocabulary for Kids

Helloween - The Chance

Helloween - The Chance

IELTS/TOEFL Writing:— in contrast vs. on the contrary

IELTS/TOEFL Writing:— in contrast vs. on the contrary

Far Cry 6 Gameplay Walkthrough, Part 2!

Far Cry 6 Gameplay Walkthrough, Part 2!

Game of Pretend

Game of Pretend

Jeffrey Lewis - End Result

Jeffrey Lewis - End Result

Oração da Meia-Noite | 18/11/2021

Oração da Meia-Noite | 18/11/2021

Cristina - Is That All There Is (1980) RARE

Cristina - Is That All There Is (1980) RARE

FATE (OFFICIAL VIDEO) - KARMA | M.Y.P. | KALAMKAAR

FATE (OFFICIAL VIDEO) - KARMA | M.Y.P. | KALAMKAAR