Psychology of Shopper Marketing Part 1: Trust

Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer of Publicis Groupe leads a discussion around retailers earning and maintaining trust.

This is part 1 in a 4 part series, exploring critical aspects of cognitive psychology in shopper marketing.

Part 1: Trust (this video)
Part 2: Social Proof
Part 3: Absolute Power
Part 4: Transparency

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📒 Show Notes 📒
00:00​ Cold Open
1:16 Trust
2:15 Trust in Advertising
3:54 Buy Online Pay With Cash
8:58 Data Breaches
9:45 Target Breach
10:22 Jing Dong Century Trading
14:05 Earning Extreme Trust


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Twitter: @Retailgeek
Linkedin: https://www.linkedin.com/in/jasongoldberg/

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About: In this video Jason Goldberg from Retailgeek LLC discusses the need for trust in commerce.

Photo by Karmen Kendrick on Unsplash
Photo by Alexander Popov on Unsplash
Photo by Jorik Kleen on Unsplash

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