Search Engine Marketing (SEM): An Overview for Beginners

Share this & earn $10
Surfside PPC
Published at : 03 Nov 2021
24304 views
545
14

What is Search Engine Marketing (SEM)? You will learn everything you need to know about Search Engine Marketing as you get started by watching this video. It is a basic Search Engine Marketing Tutorial for Beginners for 2020. If you have ever wondered the difference between SEO and SEM, why you should create SEM campaigns, and some of the top Search Engine Marketing channels and platforms, you will find all of that information here.

Search Engine Marketing (SEM) Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y7gRqlX2HYwb-gCza2XPWRk

Search Engine Marketing Surfside PPC Article: https://surfsideppc.com/search-engine-marketing/

What is Search Engine Marketing
(SEM)?

The process of creating paid advertising campaigns that appear in the search engine results.

Advertisers pay to target keywords based on their potential customers search terms.

Top Search Engines & Advertising Platforms:

Google.com - Google Ads
YouTube.com - Google Ads
Bing.com - Microsoft Advertising
Amazon.com - Amazon Advertising
Yahoo.com - Microsoft Advertising
Pinterest.com - Pinterest Ads
DuckDuckGo.com - Microsoft Advertising
Ebay.com - Ebay Advertising

Simplified SEM Process for an Advertiser:

1. Choose your SEM channel (Google Ads, etc.)
2. Estimate monthly budget
3. Set-up landing page/s for SEM traffic
4. Set-up conversion tracking to track results
5. Choose targeting for campaign
6. Create ads & launch campaign
7. Track results and optimize

SEM vs. SEO:

SEM is when Advertisers pay for their website to appear on the search results pages.

SEO is when Marketers optimize their website and their content to appear on the search results pages.

Why Use Search Engine Marketing
(SEM)?

Advertisers can promote products and/or services to people as they search for them.

Advertisers can track their success, control their budget, and grow their revenue.

semsearch engine marketingsearch engine

KE TRAINING PAKE BAJU HARAM,AUTO DI DEKETIN 3 DUDA SEKALIGUS

KE TRAINING PAKE BAJU HARAM,AUTO DI DEKETIN 3 DUDA SEKALIGUS

The Offspring -Want You Bad (Acoustic Cover) -Jenn Fiorentino

The Offspring -Want You Bad (Acoustic Cover) -Jenn Fiorentino

3 HOUR STUDY WITH ME | Background noise, Rain Sounds, 10-min break, No Music

3 HOUR STUDY WITH ME | Background noise, Rain Sounds, 10-min break, No Music

What is simple living?

What is simple living?

Blaiz Fayah & Tribal Kush - Bad (Official Music Video)

Blaiz Fayah & Tribal Kush - Bad (Official Music Video)

Louie Austen - Hoping (Herbert's High Dub)

Louie Austen - Hoping (Herbert's High Dub)

The Aggregate Function in Excel 2010

The Aggregate Function in Excel 2010

The Fairly Odd Parents | Live Stream | High Quality

The Fairly Odd Parents | Live Stream | High Quality

Genesis - That's All (Official Music Video)

Genesis - That's All (Official Music Video)

The Principles--While The Angels Hover Round

The Principles--While The Angels Hover Round

Vazhachal Waterfalls ||Kerala waterfalls || one of the most destination Place in India

Vazhachal Waterfalls ||Kerala waterfalls || one of the most destination Place in India

LARGE FAMILY MEALS from the FREEZER to the SLOW COOKER! Big Family of 11 Cooking FREEZER MEALS!

LARGE FAMILY MEALS from the FREEZER to the SLOW COOKER! Big Family of 11 Cooking FREEZER MEALS!

Interested In - S1: E3 (of 5) - "Trade"

Interested In - S1: E3 (of 5) - "Trade"

*NEW* CYBER EGG FUSING METHOD IN PET SIMULATOR X NEW UPDATE! | Roblox Pet Simulator X!

*NEW* CYBER EGG FUSING METHOD IN PET SIMULATOR X NEW UPDATE! | Roblox Pet Simulator X!

KUSADASI SHOPPING | The best fake clothes shops in Kusadasi Turkey

KUSADASI SHOPPING | The best fake clothes shops in Kusadasi Turkey

2η ΑΓΩΝΙΣΤΙΚΗ  HASTERS B C vs  SPARTANS  44 - 61

2η ΑΓΩΝΙΣΤΙΚΗ HASTERS B C vs SPARTANS 44 - 61

Sebep belirtirken kullanman gereken kalıplar (so that, in order to, in case)

Sebep belirtirken kullanman gereken kalıplar (so that, in order to, in case)

Top 10 Manufacturing Business ideas in india 2021 ( Hindi )

Top 10 Manufacturing Business ideas in india 2021 ( Hindi )

For those who consider Natural Immunity against COVID-19 in preference to being vaccinated.

For those who consider Natural Immunity against COVID-19 in preference to being vaccinated.

Jermaine Leong, New Creation Worship: Finished

Jermaine Leong, New Creation Worship: Finished

Europeans fearful of a Trump presidency | DW News

Europeans fearful of a Trump presidency | DW News

Jason Mraz - Look For The Good (Official Video)

Jason Mraz - Look For The Good (Official Video)

Francesca Battistelli - Strangely Dim (Official Lyric Video)

Francesca Battistelli - Strangely Dim (Official Lyric Video)

To guard a mountain (extended trailer)

To guard a mountain (extended trailer)

Code Conference focuses on future of streaming and video games

Code Conference focuses on future of streaming and video games

Discontinue a product, dept or store

Discontinue a product, dept or store

COUNTRIES of the World for Kids - Learn Continents, Countries Map, Names and Flags

COUNTRIES of the World for Kids - Learn Continents, Countries Map, Names and Flags

I Want My Husband to Quit His Job (Should I Tell Him?)

I Want My Husband to Quit His Job (Should I Tell Him?)

Targeted individuals are chosen by God & will never be accepted #chosenones

Targeted individuals are chosen by God & will never be accepted #chosenones

Wholesome Memes to Remember The Good Days

Wholesome Memes to Remember The Good Days

Devastation caused by lava on Spanish island of La Palma

Devastation caused by lava on Spanish island of La Palma

Reading Formulas (Simplifying Math)

Reading Formulas (Simplifying Math)

Jaymes Young & Phoebe Ryan - We Won't

Jaymes Young & Phoebe Ryan - We Won't

A lot, alot, lots, allot

A lot, alot, lots, allot

RICH VS BROKE STUDENT || Funny Situations & DIY Ideas by GOTCHA

RICH VS BROKE STUDENT || Funny Situations & DIY Ideas by GOTCHA

Vaccines for all age groups needed to control pandemic: Medical expert

Vaccines for all age groups needed to control pandemic: Medical expert

Introduction to Registers

Introduction to Registers

So Will I (100 Billion X) // Do It Again - Cross Worship ft. Osby Berry

So Will I (100 Billion X) // Do It Again - Cross Worship ft. Osby Berry

79. The Difference Between Over the Counter (OTC) and Exchange-Based Markets

79. The Difference Between Over the Counter (OTC) and Exchange-Based Markets

Flavour - Time to Party (feat. Diamond Platnumz) [Official Video]

Flavour - Time to Party (feat. Diamond Platnumz) [Official Video]

Polo G & Lil Tjay "Pop Out" (Live Performance) | Open Mic

Polo G & Lil Tjay "Pop Out" (Live Performance) | Open Mic

Deciding on a Book - The Life Below

Deciding on a Book - The Life Below

Caribou Found Out

Caribou Found Out

SABC NEWS - SARS Gives Clarity on E-filing Collapse - She Missed the Boat Completely

SABC NEWS - SARS Gives Clarity on E-filing Collapse - She Missed the Boat Completely

How to Read Body Language: How To Appear and Feel More Confident With Body Language

How to Read Body Language: How To Appear and Feel More Confident With Body Language

NAV - Tap ft. Meek Mill

NAV - Tap ft. Meek Mill

Homologous Structures vs Analogous Structures | Key Differences

Homologous Structures vs Analogous Structures | Key Differences

SynRM | A new giant in the electrical world

SynRM | A new giant in the electrical world

Talking Strongman with Bill Kazmaier

Talking Strongman with Bill Kazmaier