Understanding the Google search results page (SERP) | SEO for beginners training

This video about Google’s search engine results page is part of the free online SEO for beginners training. Learn more about the basics of SEO in our free online course at https://yoa.st/3xo. This course includes reading materials and quizzes.

► About this video
Almost everybody knows what the Google search engine results page (SERP) looks like. We’ve all been there. We encounter that search engine results page with every search we do. However, it’s not always clear what elements search results consist of exactly. Which of those results are paid for and which are not? And did you know you actively need to provide Google with extra information to create some of them? We’ll take you through the Google SERP and make sure you’re up to speed on the difference between paid results and organic results, snippets, featured results, Knowledge Graphs, and answer boxes.

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#SERP #SEO #Google #SEOTutorial #Yoast #YoastSEOacademy #SEOForBeginners

► Items discussed in this video
0:00:02 - Introduction
0:00:44 - Filtering search results
0:01:08 - Advertisements
0:01:55 - Organic results
0:02:33 - Snippets
0:03:16 - Featured results
0:04:36 - Conclusion

► What should you watch next?
Do you want to know more about what SEO is? Check out this video: https://youtu.be/dz5LMBCAZQw

Or watch one of our videos about:
‣ Writing posts/pages in WordPress: https://youtu.be/jEgJ0INpzXQ
‣ Rich results: https://youtu.be/Sp0oyZy51P0
‣ Site structure: https://youtu.be/D-SchUafBRM

► About the SEO for beginners training
In the Yoast SEO for beginners training, we will teach you what SEO is, what Google does, and how to rank in the search results. Do you know, for example, how Google reads your content and ranks it? Well, after this training you will! We’ll also tell you how to write your copy in such a way that Google knows exactly what you’re talking about. Moreover, we’ll tell you how you can make sure that Google can actually put your pages into the search results. And much more!

The SEO for beginners course is valuable for everyone who is not already an SEO expert. Whether you are looking to start a career in SEO or are a small business owner with a website. Maybe you just want to join the discussion with your colleagues. It doesn’t matter. SEO is all about gaining an edge over your competition. You can now take the first step for free!

► Yoast
The mission of Yoast is ‘SEO for Everyone’. We want to give everyone the opportunity to rank in the search engines. Our SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire.
‣ Visit Yoast: https://yoast.com/

► Yoast SEO academy
Yoast SEO academy is the online learning platform for SEO by Yoast. Our online SEO training courses teach you vital SEO skills you can apply at once. All our training courses are developed by world-class SEOs and education experts trusted by the world’s biggest brands. Whether you’re a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone.
‣ Visit Yoast SEO academy: https://yoast.com/academy/

🎓Free online courses by Yoast SEO academy
Because our mission is ‘SEO for everyone’, we want to share as much knowledge as we can. That’s why we offer free courses as well.
‣ SEO for beginners: https://yoa.st/seo-for-beginners
‣ WordPress for beginners: https://yoa.st/wordpress-for-beginners
‣ Yoast SEO for WordPress: https://yoa.st/yoast-seo-for-wordpress
‣ WordPress block editor: https://yoa.st/wordpress-block-editor
‣ Structured data for beginners: https://yoa.st/structured-data-for-beginners

📚Want access to all Yoast SEO academy courses?
If you buy a Premium training subscription, you’ll get access to all Yoast SEO academy courses as well as the Yoast SEO Premium plugin. Our plugin helps you with your SEO and Yoast SEO academy helps you optimize your efforts by offering different SEO training courses. You’ll learn about keyword research, SEO copywriting, site structure, technical SEO, and much more!

Why combine the two? Well, in order to outrank your competitors in the search engines, you need technical excellence and a kick-ass content SEO strategy. The Yoast SEO Premium plugin takes care of all the technical aspects of SEO. In addition, our plugin helps you to write SEO-friendly text and to set up an awesome internal linking structure. Our training courses will really help you become an SEO expert!
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