When the Path to Purchase becomes the Path to Purpose

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Published at : 12 Oct 2021
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Digital platforms and social networks have changed the relationship between brands and consumers. Consumers of today use multi-screen media to make life easier, simpler and more meaningful. What can brand advertisers do to connect with these new consumers? Google partnered with TNS and Ogilvy to answer this question.
To read more, visit:
https://www.thinkwithgoogle.com/articles/the-path-to-purpose.html

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