David Fink is the CEO & Co-founder at Postie. Postie is a tech and data platform that makes
direct mail behave like the best digital channels.
Time Stamps:
0:00 Intro
1:48 Direct and Indirect Response Marketing
4:30 Postie as Direct Mail
5:46 How Posties started
6:42 Postie Mission
7:53 3 Management temple: Execution, Delivery and Deployment, and Measurement
15:48 Direct Mail Marketing in the Digital Age
17:55 Relevance of Direct Mail
24:09 AB Testing Channel
39:11 Actionable Personal Challenge
Check out our website: https://www.pipercreative.co/
Edited by Jess