The Unconventional Franchise Model Behind Chick-fil-A’s Success | WSJ
Wall Street Journal
Published at : 01 Nov 2021
Published at : 01 Nov 2021
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Chick-fil-A has built its rapid growth on the popularity of its chicken sandwich. But its unconventional approach to business has helped make it the third biggest fast-food chain in the U.S. WSJ gets an inside look at the strategies driving the Atlanta-based company’s success. Photo Illustration: Alexander Hotz/WSJ
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