Why does better labelling provide an opportunity for hard pressed farmers?

Philip Lymbery, Compassion in World Farming’s CEO, discusses the Labelling Matters Campaign.

Labelling Matters is a partnership campaign of Compassion in World Farming, RSPCA, Soil Association and Eurogroup for Animals, calling for full and honest food labelling. We believe that all meat and dairy products should be labelled by method of production, to show the conditions in which each animal was reared.

Confusing food labels are fundamentally unfair, not only to the countless farm animals whose suffering they conceal, but also to committed higher-welfare farmers whose products often fail to stand out from the crowd. Clear labelling would create confidence for producers wishing to invest in higher welfare farm systems.

For more information about the campaign visit labellingmatters.org